There are gazillion ways to drive traffic to your e-commerce website most of which are quite costly. One underestimated source of traffic has always been the organic traffic – the holy grail for e-commerce websites. This post shows groundbreaking e-commerce link building strategies that will cost a bit of your time but not your money.
Even with all the changes going on in Google’s algorithm and the rise of RankBrain, backlinks are still the No.1 criteria for your web site to outrank your competitors.
Backlinks (URLs leading to your website from other websites) are like your votes , the more votes you have the popular Google thinks you are. Nowadays one backlink from high quality websites like Forbes or Techcrunch will generate more organic traffic than 10 low quality backlinks.
To sum up, the high quality backlinks are the money makers, now let’s examine the techniques that will accelerate your e-commerce link building efforts and increase your organic traffic. In the end it’s very simple, small time investment now, will generate traffic for quite a while in the future.
1. Placing backlinks in the resource pages
Resource pages are the kind of websites that host large number of links for numerous reasons, that is – “20 e-commerce websites you should visit”, “30 website designs”, etc.
As you saw from these two headlines there are patterns by which you can find these web sites.
Use Google to search for these queries:
- “keyword” + list
- “keyword” + resources
- “keyword” + tips
- “keyword” + links
- “keyword” + inurl: links
Example: “pet products” + inurl:links
Depending on your industry you will be able to find number of results that host similar web sites to your search.
Now it’s the time to go through the list of the results and contact these websites:
- Review the content on the page;
- Craft a clever proposal so it’s hard to say “No”;
- Send an email;
- Score all the backlinks.
2. Create expert roundups
Expert roundups are blog posts where people with the experience in their field share their knowledge.
Find the influencers. The best way to do it is to run a search on Linkedin. It’s the easy way to find the industry’s experts and see how popular they are. Moreover, there is this tool that will help you to convert Linkedin contacts into email addresses.
Design the objective of this roundup and make sure it’s relevant & exciting.
Make 3-7 questions that the experts will have to answer.
Your list is ready and you have the expert email addresses. Now it’s the time to craft a killer pitch that would include the information from step 2 and 3. When that’s done, it’s time to email your experts.
Eventually you will start seeing that the answers are pouring in. Then it will be your moment to shine – gather the findings and write the blog post.
When the blog post is ready make sure to send it to the experts. If you have done your job right they will share it throughout their network. The bigger the network they have the bigger the traffic your post will generate.
3. “Stealing” competitors’ backlinks
This is probably my favorite strategy out there. It’s time-consuming to find the leads that could host your link and when your competitors’ have done it for you, it’s a shame not to use it.
For this one, you will need a bit of a help from Linkody, it’s a tool to monitor backlinks.
Create your Linkody account.
In this case Step 2 and 3 is a must – add your domain name and your competitor’s URL.
Wait 5 minutes or so for Linkody to collect all your backlinks and the metrics, the process is automated but usually takes a couple of minutes. Then refresh the page and head over to the competitor section to see your competitor’s backlinks.
You can filtrate the backlinks by the web site quality and by the type of the website (search for blog, resource page, etc.).
- Select the criteria you prefer, we suggest that you sort by “Moz DA”.
- Click on the links leading to these pages (craft a pitch and email these websites).
4. Claim your brand mentions
We live in the time when every second user-generated content is posted on the world wide web. That being said there are high chances that some of this content mentions your brand.
That’s all great just very few times the brand mentions actually is a vote (URL) promoting your e-commerce website, and by the end of the day that’s a lost traffic.
Finding these brand mentions might seem like a hustle but using services like Mention, Buzzsumo or Ninjaoutreach. It’s a matter of seconds. Go create an account and find all your brand mentions.
Craft a friendly email with a request to connect the brand mention with your URL and quality backlinks will start rolling in one by one.
To sum up
Now when you are equipped with the best link building techniques out there you have to make sure that your e-commerce link building efforts are paying off. The best way to do that is by keeping a track of all your backlinks.
Besides allowing you to get your competitor’s backlinks, Linkody also helps with backlink monitoring.
The tool updates on real-time basis and will send you an email every time a new backlink has been spotted. You will be able to see when the backlinks are implemented and follow-up if they are not.
We hope that these 4 actionable E-commerce link building strategies are of use and you will be able to execute them straight away.
Make sure to share your challenges that you faced along the way in the comment section below. Let’s see, maybe together we can come up with a solution that is both time efficient and budget friendly.
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