Did you know that more than 6.8 billion people use mobile phones? Mobile phone users comprise about 87 percent of the world’s population, and they open up an exciting opportunity for businesses who want to better reach their customers.
If you think that mobile marketing is just for B2C companies, think again. Google research shows that 49 percent of B2B buyers use their mobile device while at work, and 42 percent of these buyers use their mobile device during the purchasing process. This means that B2B marketers need to up their mobile game if they want to attract more customers.
Not sure where to start? Here are six ways you can boost mobile marketing conversions:
- Make sure your website is optimized for mobile.
Mobile marketing is the future, so optimizing your site for mobile users is no longer optional. If you want to ensure that your B2B buyers feel empowered during the purchasing process and have a positive buying experience, you need to create a responsive website. Your mobile website should make it easy for mobile viewers to navigate your content and make a purchase.
- Focus on visual content.
Mobile users are constantly having their attention pulled in multiple directions. If you want to attract this on-the-go audience, you must prioritize visual content, which means that you need to include more images and video in your marketing content and on your website. Ensure that this content is mobile-friendly so that it can be loaded and easily viewed from a mobile device.
- Develop a mobile customer loyalty program.
A customer loyalty program not only helps you build long-term relationships with current customers, but it can also attract new leads to your brand. A mobile loyalty program makes it easy for customers to track and redeem rewards. If you don’t want to develop an app for your rewards program, consider delivering these rewards via text. One survey shows that 90 percent of smartphone owners enrolled in SMS loyalty programs report they benefit from this experience.
- Improve the mobile experience with an app.
More and more companies are using mobile apps to create a better user experience. Apps allow customers to access services conveniently from their mobile device at any time and from any location. Even if you have a mobile-friendly website, you should still consider creating an app that offers additional functionality to help improve customer service and satisfaction. Even if you decide that your business does not need a custom app of its own, you can still take advantage of the population using apps by including in-app advertising as part of your B2B mobile marketing strategy.
- Make it easy for visitors to call.
If you want to grow your business and create a powerful customer experience, make it easy for customers to contact you. Though many customers will find exactly what they need directly on your site, others feel more comfortable calling your business to speak with someone who can answer their questions and address their concerns. You can make this process easier by including a call button on your mobile website and marketing assets that allows customers to contact your business quickly and easily right from their mobile device.
- Use mobile social media ads.
You can use Facebook to grow your business via a variety of different methods, and it is a great tool to include as part of your B2B mobile marketing strategy. Use mobile Facebook ads to reach your ideal B2B buyers by leveraging the advanced targeting features that allow you to deliver ad content to users based on their company affiliation or position.
This article was written by Sophorn Chhay
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. His areas of expertise are integrating marketing, project management, and sales applications to automate everyday tasks.