A new social media platform is gaining Millennial’s attention taking the third place among social media platforms that teens are using now. Yes, it’s the dynamic Snapchat that created a new Puppy Selfie trend. It was launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. Though originally Snapchat was created as a photo sharing app now it became a social media platform that delivers around 8 Billion videos per day according to Statista. In comparison, social media leader Facebook has 15 times more users than Snapchat, but has the same 8 Billion video views per day. Taking this into consideration it’s no wonder that Snapchat is gaining more and more attention and business is rapidly measuring it’s effectiveness.