Are cleverly devised marketing campaigns more important than merchandise quality in the 21st century ? Perhaps not, but an odd giggle never hurt anyone. In fact, funny social network posts can help boost brand visibility, increase traffic, attract new customers, and retain existing ones. Modern consumers want to be entertained more than anything else, and brands that recognized the enormous potential of humor in social media early on are now recording steady revenue and clientele growth. Why? It is simple, really: witty content featuring funny hashtags, GIFs, memes, and jokes inspires chuckles, and chuckles make people tick – and click for more of the good stuff.